Before there was Rock & Roll, there was Beach Music. And it only makes sense that the birthplace of the genre would host the award show that recognizes the performers, producers, writers, and industry leaders that continue to keep the genre alive. The awards will take plan Nov. 10 at Alabama Theatre.
The awards show is the culmination of a weekend-long celebration of beach music with performances throughout beach clubs around the Strand. The mission of the awards is to promote Carolina Beach Music and honor both current artists and pioneers of the field.