For decades, we have measured hotel and resort performance using a familiar set of metrics: occupancy, ADR, RevPAR, GOP, labor percentage, guest satisfaction scores and market share. And we should.
According to Oracle Hospitality, 73% of travelers want a mobile-first, self-service hotel experience. Yet 65% of hotels surveyed by AHLA still suffer from staffing shortages.
Hospitality companies have spent years becoming more specialized. Operations teams focus on operations. Revenue teams focus on revenue. Marketing teams focus on marketing. Each discipline has its own leaders, systems, meetings, reports, and priorities.
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