Our Senior Vice President of Revenue Management, Chris Ellison, and Vice President of Sales, Brian Miller, represented BRH at the IMN Conference, where the tone of the industry was defined by a single word: maturity. The environment has shifted, and operators are being forced to adjust. Key Takeaways:

• The surge is over. The post-COVID boom that fueled expansion has faded. Margins are tighter, demand is shifting, and weaker operators are under pressure.
• Focus on sustainability. Conversations have moved from chasing growth to achieving long-term performance. Investor expectations are changing, regulation is rising, and professional management is now the standard.
• Staying power matters. Speed is no longer the priority; discipline and foundation are what will set operators apart.
• Outlook ahead. Opportunity exists, but only for those with the operational depth to weather a tougher, less forgiving environment.

For BRH, participation in IMN is about more than simply listening in. It’s about staying connected to the industry’s most pressing conversations and building relationships with peers who are navigating the same challenges. Sessions on profitability, operational strategy, and market evolution delivered practical insights that we can apply across our portfolio. Looking ahead, the opportunities remain real but will require resilience and depth. The “mom and pop” operators who rode the post-COVID boom may struggle in this tighter environment, while disciplined groups with operational strength are best positioned to emerge stronger. For BRH, the outlook reinforces the value of our strategy: leading with execution, discipline, and a long-term focus.