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Brittain Resorts & Hotels is proud to announce that our ‘Seasons of Rewards’ campaign has been honored with Gold at the 2025 HSMAI Adrian Awards. This recognition celebrates the industry’s most innovative and effective work in hospitality marketing and reflects BRH’s ongoing commitment to delivering meaningful guest experiences in every season.
At BRH, exceptional hospitality extends beyond a stay. It is about inspiring moments that connect guests to the destination in memorable ways. Seasons of Rewards was created to bring that vision to life while solving one of the hospitality industry’s biggest challenges. How do you sustain strong demand throughout the year, not just during peak months?
A Year-Round Strategy Built on Value and Storytelling
The goal of Seasons of Rewards was to transform traditional promotions into a cohesive, destination-led narrative that highlights what makes each season special in Myrtle Beach. Instead of relying solely on seasonal offers, we connected guests to curated local experiences and complimentary attraction tickets through the Brittain Rewards Program. This elevated value and strengthened emotional connection with the brand.
To ensure maximum impact, we aligned creative, messaging, and incentives across every marketing channel, including digital, social, PPC, email, print, PR, and partnerships. This fully integrated approach created a unified guest experience that was consistent, compelling, and always relevant to the season.
Performance That Set a New Benchmark
The campaign delivered exceptional results across every major revenue channel, validating the power of a holistic, seasonally driven strategy.
Highlights from 2024 include:
- Database growth of 187,093 contacts, contributing to 33.2 million dollars in email-attributed revenue, an increase of more than 1.28 million dollars year over year
- 1.29 million PPC visits generating 18.7 million dollars in revenue for an 11.6 percent year-over-year increase
- Website revenue reaching 82.2 million dollars with visits increasing 13.3 percent year over year
- Social media revenue rising to 10.7 million dollars, up 44.6 percent, supported by more than 163 million impressions and strong follower growth
- Call center revenue increasing to 19.5 million dollars while conversion improved to 26 percent
Guests responded especially favorably to seasonal offers tied to local attractions. These packages consistently outperformed resort-only promotions in engagement and conversion, demonstrating the value of pairing stays with authentic destination experiences.
Extraordinary ROI and Long-Term Brand Value
Seasons of Rewards delivered $102 million in revenue and achieved a 5,504% ROI. Paid media generated a 29 to 1 return, and database marketing delivered a 44 to 1 ROI. The Brittain Rewards Program played a significant role in long-term loyalty with 70 percent of Rewards guests booking another stay within 12 months.
Beyond financial performance, the campaign strengthened our brand leadership by demonstrating how integrated storytelling can elevate both guest experience and owner confidence.
A Gold-Winning Vision for the Future
Receiving Gold at the 2025 HSMAI Adrian Awards highlights the strength of our strategy, the creativity of our team, and the trust our guests place in Brittain Resorts & Hotels. Seasons of Rewards has become a blueprint for how we will continue to innovate. By anchoring each season in meaningful experiences, we are not only inspiring travel but shaping how guests connect with Myrtle Beach all year long.
We remain committed to creating campaigns that drive measurable impact and lasting guest relationships. This Gold recognition reaffirms that when creativity, data, and destination storytelling work together, every season truly can become high season. Thank you to HSMAI for this special acknowledgement.