Category: Operations

What Hotel Marketers Need to Get Right in 2027

September 15, 2026

When demand is soft, one phrase has a remarkable ability to find its way into the
conversation.
“Think outside the box.”
The four words that have launched a thousand brainstorming sessions.

The Platinum Rule – The Leadership Skill Hospitality Needs Most Right Now

September 9, 2026

We have all heard of the Golden Rule: “Treat others as you want to be treated.” It’s something that is instilled in us from a young age, and on the surface, it makes perfect sense. But does it work today, not just at work but also in everyday life?

Are Resort, Hotel, Condo Hotel and Vacation Rental Operators Paying Attention to the Right Things?

August 31, 2026

For decades, we have measured hotel and resort performance using a familiar set of metrics: occupancy, ADR, RevPAR, GOP, labor percentage, guest satisfaction scores and market share. And we should.

The Hotel Industry Is Preparing for the Wrong Future

August 24, 2026

According to Oracle Hospitality, 73% of travelers want a mobile-first, self-service hotel experience. Yet 65% of hotels surveyed by AHLA still suffer from staffing shortages.

Hospitality Doesn’t Need More Specialists. It Needs More Integrators.

August 17, 2026

Hospitality companies have spent years becoming more specialized. Operations teams focus on operations. Revenue teams focus on revenue. Marketing teams focus on marketing. Each discipline has its own leaders, systems, meetings, reports, and priorities.

Creating Unforgettable Guest Experiences That Drive Repeat Guests

July 29, 2026

For resorts, the difference between a one-time stay and a lifelong guest often comes down to a single factor: the experience. Guests may book based on price, location, or amenities, but they return because their stay left a lasting impression.

Top Five Reasons Investors Should Pay Attention to the Evolution of Myrtle Beach

July 22, 2026

Myrtle Beach has long been recognized as one of America’s favorite vacation destinations, but in recent years it has begun to evolve into something much bigger, a thriving, year-round community and an increasingly attractive investment market.

Data-Driven Hospitality: Turning Guest Insights into Growth

July 15, 2026

In today’s hospitality landscape, data isn’t just information, it’s opportunity. The ability to capture, analyze, and act on guest insights is what separates properties that thrive from those that struggle.

Five Ways to Turn One-Time Guests into Lifetime Brand Advocates

July 10, 2026

In hospitality, a clean room isn’t enough. Guests expect that as a baseline. What sets a property apart — and what turns a one-time visitor into a lifetime brand advocate, is an experience so remarkable that guests want to share it with others.

How Metasearch Is Changing the Hotel Marketing Landscape

June 24, 2026

In hospitality, search engines have evolved beyond their original role. Today, platforms like Google and TripAdvisor function less like traditional search tools and more like digital travel planners, guiding guests through rate comparisons, reviews, and booking decisions.

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