bringing the pieces together
Brittain Resorts & Hotels is a brand. The roots of the brand go back more than 40 years and three generations in Myrtle Beach. The foundation was laid long before the company was formed with roots beginning in the 1930’s at the historic Chesterfield Inn in the heart of Myrtle Beach, S.C. The entire Brittain family worked as a team doing everything from making beds to washing dishes on the busy weekend nights while honing the every changing marketing and guest satisfaction skills paramount to establishing a robust repeat business base.
MARKETING AND DEVELOPMENT
” Brittain Resorts & Hotels live by one simple principle; we make nothing until our owners do. We approach with the understanding that our pay is based 100% on performance. We must make the phone ring, Internet assessable, and build loyalty. “
Reach highly targeted audiences and gain immediate visibility in search engines through SEO and paid search. High-ROI online advertising will capture attention, drive brand awareness and increase direct bookings. Monitoring the latest trends in booking behaviors allows us to locate and convert the ever-evolving online shopper.
WEB DESIGN & MANAGEMENT
SEARCH ENGINE MARKETING
Hotel email marketing is still a cornerstone to drive direct response and reinforce your brand. Social marketing has become THE tool to stay engaged with your guests. Guest reviews and social sharing have become the digital “Word of Mouth”. Daily customizable campaigns on sites such as Tripadvisor, Facebook (over 1,000,000 fans) and Twitter show the customer we are accessible and listening.
DAILY CUSTOMER ENGAGEMENT
BRAND REPUTATION MANAGEMENT
Ongoing optimization and custom reporting ensures our website remains the most profitable distribution channel. Daily testing based on analytical feedback helps us increase conversion and maximize sales on every opportunity. Advanced software tracking allows us to measure the return on investment on every ad campaign in order to spend marketing dollars more effectively.
Good Controls and Cash Management.
- Human Resources
- Risk Management
- Accounts Receivable
- Accounts Payable
- P&L Reporting
- Benefits Administration
- Deposit Proofing
- Daily Revenue/Expense Controls
System for Accounting, revenue collection, and tools to better control labor.
- IQware System
- Time Clocks
- Guest Internet
- Telephone Contracts
- Guest Surveys
Brittain Resorts & Hotels is able to leverage buying volume to take advantage of free shipping on many items we order, as well as, rebates. We recognize the ability to price bust on any one item however with a holistic approach we consider shipping, rebates/discounts, and item cost into the overall real cost.
Daily involvement is a critical part of our success in having over a 90% retention of all our owners who sign up on our program. We are business partners and go beyond the daily renting, cleaning, and maintaining, to looking farther into the future and planning.
Daily involvement is critical to all successful business ventures. We understand and recognize no one person can do it all and while we practice and encourage the entrepreneurial mentality, we also recognize that we must trust but verify to ensure our managers are walking the walk. More than one set of eyes are checking your unit: Housekeeping, Maintenance, Homeowner Services and Property Managers.