August 13, 2025: Facing softer demand and expected declines in revenue per available room in 2025, hotel revenue managers are focusing on creative strategies to sustain margins. Measures include empowering frontline staff for upgrades, using dynamic ancillary pricing, leveraging AI, optimizing labor through cross-training and contracts, and refining group-business and planning approaches.
July 18, 2025: In this VendorVibes episode, Christopher Ellison, VP of Revenue at Brittain Resorts & Hotels, shares how the company balances its rich hospitality legacy with modern innovation. He discusses embracing technology, marketing strategies, and guest-focused improvements while staying true to the traditions that define the brand’s enduring success.
June 24, 2025: At the NYU IHIFF conference, Brittney Jones of Brittain Hotels & Resorts discusses today’s challenging investment climate, highlighting slow deals and high interest rates. She shares how Brittain is boosting summer demand through marketing and call center training, expanding via acquisitions and renovations, and capitalizing on growing interest in condo-hotel and resort communities.
June 23, 2025: Hotels are navigating economic and geopolitical uncertainty—such as tariffs and rising costs—with cautious optimism. Yet global travel demand remains resilient, driven by the growing experience economy. To thrive, operators should shift from discounting to value-added offerings, pivot toward domestic demand, leverage ancillary revenue, and align cost-conscious revenue strategies with operational efficiency.
May 12, 2025: Patrick Norton, CMO and partner at Brittain Resorts, shares his inspiring rise from towel boy to industry leader. He reflects on resilience, risk-taking, and authentic leadership, offering unconventional advice for aspiring hoteliers. From bold career moves to driving guest loyalty and innovation, Norton’s journey highlights the power of perseverance in hospitality.
February 11, 2025: Brittain Resorts & Hotels, in partnership with EOS Hospitality, is investing over $58 million to renovate three Myrtle Beach properties—Caribbean Resort & Villas, Ocean Reef Resort, and Compass Cove Resort—enhancing guest rooms, lobbies, and amenities like a “Grab & Go” market while keeping all resorts operational during renovations.
July 9, 2024: Brittain Resorts & Hotels appointed Brittney Jones as their Chief Development Officer. In this role, she’ll spearhead expansion across the Southeast via strategic third-party management contracts, drawing on her background in business development, sales, and revenue-driven leadership previously honed at Raines Company.
March 1, 2024: Patrick Norton, VP of Sales & Marketing and Managing Partner at Brittain Resorts & Hotels, has been named one of Hotel Management magazine’s “Forty over 40” for 2024. The recognition celebrates his exceptional leadership, innovative strategies, and decades-long impact on hospitality.
October 26, 2023: Brittain Resorts & Hotels (BRH) has integrated SiteMinder’s platform into its business intelligence technology matrix, enhancing its property and revenue management across 22 properties with over 4,000 rooms. This strategic move aims to automate data-driven decisions, improve occupancy rates, and streamline operations, supporting BRH’s expansion plans.
October 13, 2023: Brittain Resorts & Hotels, long based near South Carolina beaches, is exploring expansion into interior and leisure markets like Florida, Texas, and the Caribbean. The company, now emphasizing third-party management agreements, has built infrastructure—including an AI-driven business intelligence matrix—to support scalable growth.
October 11, 2023: Brittain Resorts & Hotels unveiled its AI-driven Business Intelligence Technology Matrix after three years of evaluating system solutions. This strategic rollout empowers staff with enhanced efficiency and data aggregation capabilities, setting a new standard for data-informed decision-making in hospitality.
October 4, 2023: Brittain Resorts & Hotels, historically an owner-operator, is pivoting toward third-party management deals. This “white space” strategy allows them to scale efficiently by leveraging their expertise to manage properties without direct ownership—expanding their presence while minimizing capital outlay.
October 4, 2023: Brittain Resorts & Hotels launched an AI-driven Business Intelligence Technology Matrix, integrating platforms like guest data, social media management, CRM, revenue management, payroll, and more under Microsoft Power BI. The system enables predictive analytics, optimized pricing, personalized marketing, and operational insight—enhancing efficiency, reporting, and value for owners.
July 18, 2023: Christy Jernigan has been named Chief Development Officer at Brittain Resorts & Hotels, bringing over 20 years of experience—including leadership roles with Aimbridge Hospitality and Remington Hotels—to expand the company’s third-party management platform through new deals, property acquisitions, and strategic investment partnerships.
March 1, 2023: In 2022, Brittain Resorts & Hotels expanded its Myrtle Beach footprint by assuming management of four oceanfront resorts—including Monterey Bay and Marriott Courtyard SpringHill Suites—and two vacation rental firms. The company now oversees operations, revenue management, sales & marketing, HR, IT, and F&B across the new properties.
February 28, 2023: In 2022, Brittain Resorts & Hotels expanded rapidly—assuming management of four oceanfront Myrtle Beach resorts (including Monterey Bay and Marriott Courtyard SpringHill Suites) and two vacation rental companies. The firm now oversees operations, revenue, hospitality services, IT, and marketing across a growing, diversified portfolio.
February 2023: The Myrtle Beach Chamber (MBACC) launched the nonprofit Partnership Grand Strand to manage rapid area growth through four focus pillars: Place, Prosperity, Talent, and Infrastructure. Co-chaired by Clay Brittain of Brittain Resorts, the initiative raised $3.2 million in under a year to support downtown revitalization, diversify the economy, and build local talent pipelines.
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