In hospitality, a clean room isn’t enough. Guests expect that as a baseline. What sets a property apart — and what turns a one-time visitor into a lifetime brand advocate, is an experience so remarkable that guests want to share it with others.
In hospitality, search engines have evolved beyond their original role. Today, platforms like Google and TripAdvisor function less like traditional search tools and more like digital travel planners, guiding guests through rate comparisons, reviews, and booking decisions.
Environmental, Social, and Governance (ESG) principles are no longer optional in hospitality — they’re expectations. Nowhere is this more true than in coastal destinations, where the environment is both the greatest attraction and the greatest vulnerability. For owners, operators, and investors, sustainability in hospitality isn’t just about reputation. It’s about protecting the long-term viability and value of the asset.
In today’s hotel landscape, it’s no secret that online travel agencies (OTAs) dominate guest acquisition. For many hotels, reliance on OTAs accounts for 40% to 75% of bookings — and while that may keep occupancy strong in the short term, it comes at a steep cost. Commission fees eat away at revenue, and properties risk losing control of the guest relationship.
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