Labor has always been at the heart of hospitality and today, it’s also one of its greatest challenges. Rising wages, worker shortages, and shifting employee expectations are reshaping the way hotels and resorts operate.
For resort owners and investors, the true measure of success isn’t just topline revenue, it’s asset value. The right management company doesn’t just run day-to-day operations; it acts as a strategic partner that protects, grows, and enhances the worth of the property over time.
At Brittain Resorts & Hotels (BRH), we’ve embraced F&B as an integral part of our management model. Here’s how this evolution is reshaping resort operations, and where the opportunities lie.
This year’s BITAC and ISHC conferences made one thing clear: the hospitality industry is at an inflection point. While economic pressures continue to shape short-term performance, the conversations across both events underscored how deeply our business is evolving, from extended-stay strategies and talent development to AI adoption and broader commercial trends.
Brittain Resorts & Hotels is proud to announce that our ‘Seasons of Rewards’ campaign has been honored with Gold at the 2025 HSMAI Adrian Awards. This recognition celebrates the industry’s most innovative and effective work in hospitality marketing and reflects BRH’s ongoing commitment to delivering meaningful guest experiences in every season.
In hospitality, success is often measured in minutes, or even seconds. A smoother check-in, a faster response to a guest request, or a quicker resolution to a problem can define whether a guest leaves satisfied or disappointed. That’s why technology has become one of the most powerful tools in streamlining resort operations.
Labor shortages have become one of the defining challenges in hospitality. Rising wages, shifting workforce expectations, and intense competition for skilled employees make recruiting and retention harder than ever.
Brittain Resorts and Hotels is proud to recognize Director of Reservations, Kristine McBride, for successfully completing the Contact Center Artificial Intelligence Certification through The College of Call Center Excellence.
At Brittain Resorts & Hotels, decades of operational experience have revealed the most common ways resorts quietly lose money — from OTA overdependence to weak P&L oversight. This article outlines where margins slip away and offers proven strategies to plug the leaks, strengthen efficiency, and maximize long-term profitability.
At the Southern Lodging Summit in Memphis, industry leaders explored how artificial intelligence is reshaping hospitality. The panel highlighted recruiting, guest experience, operational flexibility, and data security—underscoring that AI is not about hype or replacement, but disciplined adoption that creates measurable value for owners, operators, and their teams.
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