
As we move through 2025, the hospitality industry is shifting into a new gear. From investment conferences to brand advisory meetings, three recent gatherings—the Hunter Hotel Investment Conference, the Americas Lodging Investment Summit (ALIS), and Marriott’s Joint Advisory Board (JAB) for Select-Service Brands—provided a powerful snapshot of where we are and where we’re headed. The consensus? It’s time to rise above the ordinary and lean into the strategies that will shape hospitality’s next chapter.