Human Resources Archives - Brittain Resorts & Hotels

Culture Is a Business Strategy, Not an HR Initiative

October 6, 2026

I have had the opportunity throughout my career to sit on both sides of the table, in Operations and in Team Member Services (HR).
And if there is one thing that experience has taught me, it’s this:
Culture is not an HR initiative. Culture is a business strategy.

The Platinum Rule – The Leadership Skill Hospitality Needs Most Right Now

September 9, 2026

We have all heard of the Golden Rule: “Treat others as you want to be treated.” It’s something that is instilled in us from a young age, and on the surface, it makes perfect sense. But does it work today, not just at work but also in everyday life?

Hospitality Doesn’t Need More Specialists. It Needs More Integrators.

August 17, 2026

Hospitality companies have spent years becoming more specialized. Operations teams focus on operations. Revenue teams focus on revenue. Marketing teams focus on marketing. Each discipline has its own leaders, systems, meetings, reports, and priorities.

Creating Unforgettable Guest Experiences That Drive Repeat Guests

July 29, 2026

For resorts, the difference between a one-time stay and a lifelong guest often comes down to a single factor: the experience. Guests may book based on price, location, or amenities, but they return because their stay left a lasting impression.

Top Five Reasons Investors Should Pay Attention to the Evolution of Myrtle Beach

July 22, 2026

Myrtle Beach has long been recognized as one of America’s favorite vacation destinations, but in recent years it has begun to evolve into something much bigger, a thriving, year-round community and an increasingly attractive investment market.

Data-Driven Hospitality: Turning Guest Insights into Growth

July 15, 2026

In today’s hospitality landscape, data isn’t just information, it’s opportunity. The ability to capture, analyze, and act on guest insights is what separates properties that thrive from those that struggle.

Five Ways to Turn One-Time Guests into Lifetime Brand Advocates

July 10, 2026

In hospitality, a clean room isn’t enough. Guests expect that as a baseline. What sets a property apart — and what turns a one-time visitor into a lifetime brand advocate, is an experience so remarkable that guests want to share it with others.

How Metasearch Is Changing the Hotel Marketing Landscape

June 24, 2026

In hospitality, search engines have evolved beyond their original role. Today, platforms like Google and TripAdvisor function less like traditional search tools and more like digital travel planners, guiding guests through rate comparisons, reviews, and booking decisions.

ESG & Sustainability in Coastal Hospitality

June 17, 2026

Environmental, Social, and Governance (ESG) principles are no longer optional in hospitality — they’re expectations. Nowhere is this more true than in coastal destinations, where the environment is both the greatest attraction and the greatest vulnerability. For owners, operators, and investors, sustainability in hospitality isn’t just about reputation. It’s about protecting the long-term viability and value of the asset.

From OTA Dependence to Direct Booking Strength: Turning Guests Into Lifelong Customers

June 9, 2026

In today’s hotel landscape, it’s no secret that online travel agencies (OTAs) dominate guest acquisition. For many hotels, reliance on OTAs accounts for 40% to 75% of bookings — and while that may keep occupancy strong in the short term, it comes at a steep cost. Commission fees eat away at revenue, and properties risk losing control of the guest relationship.

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