
Brittain Resorts and Hotels is proud to recognize Director of Reservations, Kristine McBride, for successfully completing the Contact Center Artificial Intelligence Certification through The College of Call Center Excellence.

Brittain Resorts and Hotels is proud to recognize Director of Reservations, Kristine McBride, for successfully completing the Contact Center Artificial Intelligence Certification through The College of Call Center Excellence.

At Brittain Resorts & Hotels, decades of operational experience have revealed the most common ways resorts quietly lose money — from OTA overdependence to weak P&L oversight. This article outlines where margins slip away and offers proven strategies to plug the leaks, strengthen efficiency, and maximize long-term profitability.

At the Southern Lodging Summit in Memphis, industry leaders explored how artificial intelligence is reshaping hospitality. The panel highlighted recruiting, guest experience, operational flexibility, and data security—underscoring that AI is not about hype or replacement, but disciplined adoption that creates measurable value for owners, operators, and their teams.

Brittain Resorts & Hotels, a leading hospitality management company with a growing portfolio of award-winning properties throughout the Southeast, today announced the addition of three senior leaders to its executive team. These appointments underscore the company’s continued growth trajectory and its commitment to investing in world-class leadership that drives operational excellence, strengthens team culture, and elevates the guest experience.

As 2025 kicks off, we at Brittain Resorts & Hotels (BRH) are looking ahead with excitement and determination. The hospitality industry continues to evolve, and we’re embracing new challenges and opportunities with open arms. Here’s how we see the year shaping up:

At Brittain Resorts & Hotels, we recognize the unique dynamic that drives success within Marriott-branded hotels: Marriott provides the tools, systems, brands, and standards, while franchisees focus on running great hotels.

Brittain Resorts & Hotels (BRH), a leader in hospitality management in the Southeast, is proud to announce the opening of its newly renovated corporate office in the vibrant Market Common area of Myrtle Beach, SC. This move reflects BRH’s ongoing commitment to excellence and innovation in hospitality.
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