He also spent time with several emerging tech providers — especially those focused on AI-enhanced automation, advanced guest personalization, and cloud-based data centralization. One standout theme this year: the increasing maturity of Customer Data Platforms. These tools are no longer just about marketing — they’re becoming critical infrastructure for revenue, operations, and service delivery. Jeremy is now working with our internal teams to assess how we can better unify guest data in ways that are actionable across departments.

More than just product demos and buzzwords, HITEC was a reminder of how critical relationships are in tech. The strength of our integrations — and our ability to evolve with our partners — hinges on trust, transparency, and mutual understanding. Jeremy’s ongoing work ensures that our tech partners don’t just support us, but grow with us.

Looking ahead, Jeremy sees three big focus areas for Brittain Resorts & Hotels:

• Deepening automation within operations to reduce staff workload and improve consistency.
• Building more connected guest journeys using unified data across platforms.
• Strengthening cybersecurity and data governance, especially as we handle more guest information in real time.

Our commitment to technology isn’t about keeping up — it’s about leading. In an industry where personalization, flexibility, and efficiency are everything, having a thoughtfully curated tech stack is a competitive advantage — especially in complex, layered environments like condo hotels and full-service independent resorts.

As Jeremy puts it: “It’s not about chasing every shiny object. It’s about finding the right tools that support our people, our processes, and our guests — and making sure they actually talk to each other.”