Navigating the Future of Hotel Investment: The Bleisure Boom and Our In-House Marketing Edge

February 22, 2024

In the ever-evolving landscape of the hospitality industry, a new trend is reshaping the way we think about hotel investment: the rise of bleisure travel. This blend of business and leisure has become a focal point for investors, particularly as the market dynamics shift from traditional leisure or city-center hotels to properties that can capture and cater to this hybrid demand. Brittain Resorts & Hotels stands at the forefront of this shift, not only because of our historical success in operating complex hotels in thriving leisure markets but also due to our unique capability to generate and stimulate demand through our in-house marketing agency.

Understanding Bleisure Demand

The bleisure trend represents a significant departure from the pre-pandemic travel norms. Business travelers are increasingly extending their stays to enjoy leisure activities, while leisure travelers are seeking destinations that offer both relaxation and opportunities for remote work or small meetings. This shift requires a nuanced understanding of market demands and a flexible approach to hotel management and marketing.

The Advantage of an In-House Marketing Agency

Our in-house marketing agency is not just a feature; it’s a strategic asset that sets us apart in the increasingly competitive bleisure market. Here’s why:

Tailored Demand Creation: With deep insights into both leisure and business travel segments, we can craft targeted marketing campaigns that appeal to the bleisure traveler. Our campaigns are designed to highlight the unique features of our properties that cater to this blend of needs, from exceptional workspaces to unparalleled relaxation and adventure options.
Direct Consumer Engagement: Unlike reliance on third-party channels, our in-house agency enables direct engagement with potential guests. This direct line not only enhances customer experience but also builds brand loyalty and repeat business, crucial for sustaining demand in fluctuating market conditions.
Agility and Adaptability: The ability to quickly adapt marketing strategies in response to market trends is invaluable. Our in-house agency ensures we can pivot our approaches swiftly, capitalizing on emerging bleisure opportunities faster than competitors reliant on external channels.

Leveraging Our Legacy for Future Success

Our company’s long-standing expertise in managing complex hotels, combined with our mastery of marketing and revenue management, provides a solid foundation for attracting the bleisure traveler. Our approach to leveraging Online Travel Agencies (OTAs) as customer acquisition tools rather than mere booking platforms exemplifies our strategic innovation to maximize profitability and brand exposure.

Brittain Resorts & Hotels (BRH) is a full-service hospitality management company providing multi-layered expertise in all disciplines of hotel and resort operations. Since 1943, BRH has been enriching the lives of its team members, guests, partners, and the communities they serve by providing exceptional guest experiences, a supportive work environment, and superior returns. With over 4,000 rooms, suites, and condos in the portfolio, the company currently operates 20 hotels and resorts and 40+ restaurants & bars within the United States.

Media Contact:
Patrick Norton
Vice President of Sales & Marketing
Phone: (843) 282-7359
[email protected]