
When demand is soft, one phrase has a remarkable ability to find its way into the
conversation.
“Think outside the box.”
The four words that have launched a thousand brainstorming sessions.

When demand is soft, one phrase has a remarkable ability to find its way into the
conversation.
“Think outside the box.”
The four words that have launched a thousand brainstorming sessions.

We have all heard of the Golden Rule: “Treat others as you want to be treated.” It’s something that is instilled in us from a young age, and on the surface, it makes perfect sense. But does it work today, not just at work but also in everyday life?

For decades, we have measured hotel and resort performance using a familiar set of metrics: occupancy, ADR, RevPAR, GOP, labor percentage, guest satisfaction scores and market share. And we should.

According to Oracle Hospitality, 73% of travelers want a mobile-first, self-service hotel experience. Yet 65% of hotels surveyed by AHLA still suffer from staffing shortages.

Hospitality companies have spent years becoming more specialized. Operations teams focus on operations. Revenue teams focus on revenue. Marketing teams focus on marketing. Each discipline has its own leaders, systems, meetings, reports, and priorities.
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